Remember when you were eight, and there were those climbing ropes hanging from the ceiling, and you had to shimmy up for the Presidential Physical Fitness Test? I could never climb them. Never. Not. Once. I sat on the hard giant knot at the bottom, lifeless and sullen, thinking, “I’ll never be physically fit enough to become President,” while I watched the other kids scramble up like caffeinated little spider monkeys who had just touched an electric fence.

Then one day – everything changed.

I clambered up right to the top. (OK. That never happened). What really happened is that I woke up and realized that I NEVER had to climb the ropes. Because it didn’t matter. I was terrible at the ropes—I had the upper body strength of an 8-year-old-girl (which made sense!), and no one was going to care if I climbed the ropes, except for me, Coach Wolff, and President Carter.

That feeling of freedom and relief is EXACTLY how I feel about NOT using Instagram. All the cool kids are doing it. Instagram is good for business, and good for SEO. But it is not good for me. It is simply not my jam.

There are things you have to do, and things you can outsource. I see nonprofit professionals spending their time weaseling through Instagram while they should be helping a low-income teenage girl fill out her FAFSA.

Find someone who loves Instagram, make their day, and get back to work.

Those same, cruel climbing ropes still hang—waiting for their next victims. You can sway slowly at the giant knot at the bottom of those ruthless ropes, or you can get off the rope and focus on your mission.

If you don’t have the chops for Instagram, but you know you need it, the TMG team has a crackerjack social media expert on staff. Let us know if we can help.